As a lifelong Wizarding World fan, I worked with House of Max to create a series of custom videos for Warner Bros. Discovery and the Harry Potter Wizarding World franchise. The concept centered on staging a magical movie night, using the latest LEGO DOTS collection as a creative lens to engage fans. Through the series, I showcased how audiences could use the new Harry Potter products to elevate their viewing experience and represent their Hogwarts house while watching the films.
In addition to creative leadership, I collaborated closely with Mattel’s internal teams, including legal and brand stakeholders, to ensure every video complied with corporate guidelines, licensing requirements, and internal standards. This required balancing creative ambition with brand safety and regulatory considerations while maintaining efficient production workflows and high output quality. The campaign achieved tens of millions of cumulative views across digital platforms, significantly outperforming expectations and contributing to strong audience engagement and brand visibility for the initiative.
Directed & Produced Official Barbie Music Video Series — Mattel / Fullscreen
During my time at Fullscreen, I directed and produced a slate of 10 official music videos for Barbie as part of the You Can Be Anything campaign. I led the end-to-end creative and production process — from concept development and visual storytelling through production oversight, directing on set, and delivery — ensuring each video aligned with Barbie’s brand voice while maintaining a cohesive creative identity across the full series.
Hot Wheels — Post Production & Narrative Leadership
During my time at Fullscreen, I led post-production for a range of official Hot Wheels digital content, helping shape the storytelling across both live-action toy play and stop-motion productions. My focus was on crafting clear, energetic narratives that captured the brand’s sense of speed, imagination, and fun while maintaining strong pacing and visual clarity for young audiences.
I worked hands-on across editing and graphics while also managing a team of editors — guiding creative direction, maintaining consistency across multiple videos, and ensuring smooth delivery through fast-moving production timelines.
I also worked on content for Hot Wheels Lab, a series focused on experimentation, builds, and challenge-based storytelling. On these videos, I helped shape the overall narrative structure in post — balancing educational “how it works” moments with fast-paced action and personality-driven editing. The goal was to make each piece feel inventive and energetic while keeping the storytelling clear and accessible, blending graphics, pacing, and editorial rhythm to enhance both the entertainment value and the brand’s spirit of engineering and discovery.